Company
Guided by a commitment to sustainability and integrity, our mission is to create
lasting value and fuel in the consumer goods industry.
STRATEGY
We aim not only to meet today’s demands but to anticipate tomorrow’s needs,
broadening our portfolio to evolving needs in high-potential sectors.
We believe that the winning businesses of tomorrow will be those which anticipate and respond to the huge changes shaping people’s lives across the world.
We will demonstrate that our business model delivers consistent and competitive growth:
• Building a consistently high growth portfolio
• Winning with our brands, powered by unmissable superiority
• Accelerating growth in key markets and categories
• Leading in all key channels
Growth Action Plan
In order to unlock our full potential and accelerate business performance, we have set out a Growth Action Plan. It outlines the steps we are taking to deliver faster growth and dial up our performance culture.
Drive unmissable brand superiority
Address all elements of consumer preference
Measure six superiority attributes: product, proposition, packaging, place, promotion, pricing.
Focus first on Premium Power Brands
Ensure consistent in-market execution and brand support for Power Brands
Apply same focused blueprint to other brands in the future.
Increase brand investment and return
Focus incremental investment on bigger multi-channel platforms, including digital.
Ensure increased effectiveness of investment.
Nutrition
We are committed to creating innovative, high-quality products that promote wellbeing and sustainability. Our goal is to inspire healthier lifestyles through nutrition that respects both individuals and the environment.
Pharma
We focus on developing effective solutions that empower individuals to take control of their health. Through rigorous research and ethical practices, we strive to build trust and confidence in our products, supporting well-being at every stage.
Leadership
Ruffini is a global business leader with excellent vision in the consumer goods industry. As the CEO of KG International he brings a wealth of industry expertise and an unwavering commitment to excellence. Under his guidance, the company is poised towards a future of sustainable growth and impactful change. His strategic insight and unwavering dedication inspire the Executive Team to push boundaries and achieve new heights. Under his leadership, KRAGER Group aims to set new standards in nutrition and pharmaceuticals, fostering trust and quality across all our brands.